A passion for wedding and event styling has always been at the forefront for the lifestyle brand of Shannon Michael Style. As for the reason she was inspired to enter the bridal industry, Shannon Michael loves being a part of “that one day that women get to feel beautiful and confident." Her creative endeavors extend into many aspects of a bride’s big day.

As a makeup artist, Michael describes her style as “flawless, natural glam”. Shannon Michael Cosmetics was founded after years of working with clients and photographers and discovering a common issue with bridal makeup to resolve. After searching for and experimenting with many potential makeup solutions, Michael created her own line that was flawless in person and on camera. The results are photographs that look flawless and timeless.

Design and artistry run in Shannon Michael’s family, and she has always been known to have an eye for high style, making it no surprise that her business would evolve to include bridal gown line. Michael has always found herself enchanted by wedding dresses and envisioning designs of her own. After partnering with her design team, Shannon Michael Couture launched in 2019. Understanding the needs, comfort level, and various sizing of each bride, her line of gowns are uniquely designed so every woman of every shape, size, ethnicity, and age can feel beautiful on her wedding day. This also allows for customers to have a refreshingly modern online shopping experience. Her desire is that every person who wears one of her designs will feel truly glamorous.